Strategic Marketing Insights Leader

1 week ago


Gurgaon, Haryana, India Coca Cola Full time
Job Description

We are seeking a highly skilled Strategic Marketing Insights Leader to join our team in Gurugram, India. This is a full-time position that requires a strong understanding of consumer behavior, market trends, and business acumen.

About the Role

The successful candidate will be responsible for leading our marketing insights function, driving strategic initiatives, and providing data-driven recommendations to inform business decisions. They will work closely with cross-functional teams, including commercial, category, and global insights, to develop and implement effective marketing strategies.

This role involves:

  • Developing and implementing research methodologies to gather consumer insights and drive business growth;
  • Leveraging data analytics and statistical techniques to identify trends and patterns;
  • Collaborating with stakeholders to design and execute market research studies;
  • Presenting findings and recommendations to senior leadership and key stakeholders;
  • Building and maintaining relationships with external partners, including research agencies and suppliers;
  • Staying up-to-date with industry trends, best practices, and emerging technologies;
Requirements

To be successful in this role, you will need:

  • A degree in Business, Marketing, or a related field;
  • 10-12 years of experience in marketing insights, research, or a related field;
  • Proven expertise in research methodologies, data analysis, and presentation skills;
  • Strong communication and influencing skills, with the ability to work effectively with cross-functional teams;
  • Familiarity with FMCG business models, financials, and brand strategy;
  • Experience working in a fast-paced, dynamic environment;
  • A deep understanding of consumer behavior, market trends, and business acumen;
What We Offer

In return for your expertise and dedication, we offer a competitive salary of ₹25,00,000 - ₹35,00,000 per annum, depending on experience, plus a range of benefits, including health insurance, retirement savings, and opportunities for professional growth and development.



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