Strategic Marketing Insights Leader
1 week ago
We are seeking a highly skilled Strategic Marketing Insights Leader to join our team in Gurugram, India. This is a full-time position that requires a strong understanding of consumer behavior, market trends, and business acumen.
About the RoleThe successful candidate will be responsible for leading our marketing insights function, driving strategic initiatives, and providing data-driven recommendations to inform business decisions. They will work closely with cross-functional teams, including commercial, category, and global insights, to develop and implement effective marketing strategies.
This role involves:
- Developing and implementing research methodologies to gather consumer insights and drive business growth;
- Leveraging data analytics and statistical techniques to identify trends and patterns;
- Collaborating with stakeholders to design and execute market research studies;
- Presenting findings and recommendations to senior leadership and key stakeholders;
- Building and maintaining relationships with external partners, including research agencies and suppliers;
- Staying up-to-date with industry trends, best practices, and emerging technologies;
To be successful in this role, you will need:
- A degree in Business, Marketing, or a related field;
- 10-12 years of experience in marketing insights, research, or a related field;
- Proven expertise in research methodologies, data analysis, and presentation skills;
- Strong communication and influencing skills, with the ability to work effectively with cross-functional teams;
- Familiarity with FMCG business models, financials, and brand strategy;
- Experience working in a fast-paced, dynamic environment;
- A deep understanding of consumer behavior, market trends, and business acumen;
In return for your expertise and dedication, we offer a competitive salary of ₹25,00,000 - ₹35,00,000 per annum, depending on experience, plus a range of benefits, including health insurance, retirement savings, and opportunities for professional growth and development.
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