
App User Retention Specialist
8 hours ago
Job Opportunity
The Loyalty and Engagement Manager role is a high-impact position at the intersection of marketing, product, and analytics.
This manager is responsible for developing and executing strategies to increase app usage, session time, and repeat behavior among existing users.
Key Responsibilities:
- Design and implement engagement strategies to boost daily active users (DAU), monthly active users (MAU), and session duration.
- Develop gamification-led experiences to drive repeat usage and behavioral stickiness.
- Conceptualize and execute automated engagement journeys across push notifications, in-app messaging, and other channels.
- Define reactivation workflows for dormant or inactive users.
- Establish core KPIs: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
Mandatory Qualifications:
- Experience in BFSI and Fintech sectors
- 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
- Strong understanding of fintech consumer motivations, especially in underserved segments.
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