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Product Marketing Strategist

1 month ago

Bengaluru, Karnataka, India Quoqo Technologies Full time
Description

Quoqo Technologies is seeking a seasoned marketing professional to drive product growth and customer engagement. As a leader in legal and financial technology, we aim to enhance business operations with advanced AI and automation solutions.

Key Responsibilities
  • Conduct market research to identify customer needs and evaluate competitor offerings.
  • Develop and implement effective communication strategies and go-to-market plans for new and existing products.
  • Collaborate with sales and product management teams to align marketing efforts with business objectives.
  • Create engaging content for various platforms, including social media, email campaigns, and public relations efforts.
  • Analyze data to measure the success of marketing initiatives and make data-driven decisions.
  • Manage and optimize paid advertising campaigns to maximize ROI.
  • Utilize CRM tools and Google Analytics for tracking customer interactions and marketing performance.
  • Present marketing strategies and updates to stakeholders and senior management.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in product marketing and communications within the SaaS industry.
  • Strong skills in market research, SEO, content marketing, and social media marketing.
  • Proficient in data analysis and utilizing Google Analytics.
  • Excellent communication, interpersonal, and presentation skills.
  • Proven ability to work independently and collaboratively in a fast-paced environment.
  • Experience in the legal or financial technology sector is a significant advantage.
  • Ability to prioritize tasks and manage multiple projects efficiently.