Accelerating Business Growth Through Data-Driven Performance Marketing

3 days ago

Indore, Madhya Pradesh, India beBeePerformance Full time ₹ 75,00,000 - ₹ 1,50,00,000

Job Title: Performance Marketing Specialist

Description

We are seeking a high-impact Performance Marketing Manager to accelerate our mission of driving business growth through transformative marketing strategies.

This is a key role where you will own multi-channel acquisition, activation, and retention, building the engine that fuels business expansion.

  • Own Growth KPIs: Drive customer acquisition, activation, retention, and LTV by optimizing across the full marketing funnel.
  • Campaign Strategy & Execution: Plan, launch, and optimize campaigns across Meta, Google UAC, YouTube, influencer collaborations, and affiliate networks.
  • Funnel & Attribution Mastery: Build and analyze funnel dashboards to track install, activation, subscription, and retention using MMPs (e.g., AppsFlyer, Adjust).
  • Data-Driven Optimization: Run A/B & multivariate tests on ad creatives, landing pages, CTAs, and pricing to reduce CAC, improve ROAS, and maximize retention.
  • Cross-Channel Retention Marketing: Execute email, push, and in-app campaigns to drive engagement, reactivations, and upsells.
  • Ad Spend Management: Own and optimize budgets ensuring efficient spend allocation across paid channels.
  • Creative Experimentation: Collaborate with design & content teams to develop performance-first creatives (UGC, reels, banners, video ads).
  • SEO & Paid Synergy: Work closely with the content/SEO team to ensure paid + organic strategies complement each other.
  • Advanced Targeting & Segmentation: Leverage audience insights, lookalikes, RLSAs, and behavioral cohorts for precise targeting.
  • Analytics & Reporting: Create real-time dashboards (GA4, PowerBI, Tableau, Looker Studio) to communicate performance, insights, and growth.
Requirements

We are looking for a candidate with:

  • 4+ years of hands-on performance marketing experience (preferably consumer tech / D2C / apps).
  • Proven expertise in Meta Ads Manager, Google Ads (Search, Display, UAC, YouTube), and analytics tools (Google Analytics 4, Firebase, Mixpanel, AppsFlyer, Adjust).
  • Strong command over CPC, CPA, ROAS, LTV, CAC, churn, retention, and cohort analysis.
  • Track record of scaling monthly active users and reducing CAC by at least 20% through data-driven optimization.
  • Strong analytical skills with comfort in Excel/Sheets, SQL basics, and data visualization tools.
  • Excellent storytelling skills ability to translate numbers into growth strategies for leadership.
  • A growth hacker mindset: experimental, scrappy, and willing to test 100 things to find 1 big win.

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