Growth Optimisation Professional

1 day ago


Indore, Madhya Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000

Unlock Business Growth with Data Analytics

We're building India's first expert-led parenting platform, focused on helping parents raise confident and life-ready kids. To accelerate this journey, we're hiring a Performance Marketing Specialist to own multi-channel acquisition, activation, and retention.

- Growth KPIs: Drive customer acquisition, activation, retention, and LTV by optimizing across the full marketing funnel.

- Campaign Strategy & Execution: Plan, launch, and optimize campaigns across Meta Ads Manager, Google Ads (Search, Display, UAC, YouTube), and analytics tools (Google Analytics 4).

- Funnel & Attribution Mastery: Build and analyze funnel dashboards to track install - activation - subscription - retention, using MMPs (e.g., AppsFlyer, Adjust).

- Data-Driven Optimization: Run A/B & multivariate tests on ad creatives, landing pages, CTAs, and pricing to reduce CAC, improve ROAS, and maximize retention.

- Cross-Channel Retention Marketing: Execute email, push, and in-app campaigns to drive engagement, reactivations, and upsells.

- Ad Spend Management: Own and optimize budgets ensuring efficient spend allocation across paid channels.

- Creative Experimentation: Collaborate with design teams to develop performance-first creatives (UGC, reels, banners, video ads).

- SEO & Paid Synergy: Work closely with the content/SEO team to ensure paid + organic strategies complement each other.

- Advanced Targeting & Segmentation: Leverage audience insights, lookalikes, RLSAs, and behavioral cohorts for precise targeting.

- Analytics & Reporting: Create real-time dashboards to communicate performance, insights, and growth.

Required Skills:

- Proven expertise in performance marketing with hands-on experience in consumer tech/D2C/apps.

- Strong command over CPC, CPA, ROAS, LTV, CAC, churn, retention, and cohort analysis.

- Track record of scaling monthly active users and reducing CAC by at least 20-30% through data-driven optimization.

- Strong analytical skills with comfort in Excel/Sheets, SQL basics, and data visualization tools.

- Excellent storytelling skills ability to translate numbers into business strategies for leadership.

- A growth hacker mindset: experimental, scrappy, and willing to test innovative solutions to find growth opportunities.

Join us in our mission to build a leading parenting platform



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