Digital Marketing Campaign Specialist

7 days ago

Gurgaon, Haryana, India beBeeDigitalAdvertising Full time ₹ 9,00,000 - ₹ 12,15,000
Job Description

Cog Digital is a full-service marketing communications agency that transforms ideas into impactful brand narratives. Our team of over 100 skilled professionals has excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. We're looking for an aspiring Digital Advertising Analyst to help us with planning and implementing innovative Paid Advertising campaigns using social media platforms to grow the user base, traffic, and engagement.

  • Creating & optimizing campaigns across the digital landscape including Facebook AdWords (Search, Display), YouTube, LinkedIn, Twitter
  • Performing A/B testing & ROI optimization
  • Implementing programmatic advertising campaigns
  • Exploring other digital channels & new media (blog networks, native advertising)
  • Collaborating with the content team & providing data insights
  • Ad copywriting, testing and campaign optimization
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixels

As a key member of our digital advertising team, you will work closely with our creative teams to develop innovative campaigns that drive results.


Requirements

To be successful in this role, you should have:

  • At least 2 years' experience in performance marketing.
  • Hands-on experience in Facebook Ads, Instagram Ads, Linkedin Ads.
  • Hands-on experience in marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
  • Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
  • Programmatic advertising experience.

A solid understanding of digital marketing principles and strategies is essential.


What We Offer

We are committed to crafting compelling stories through creativity, innovation, and strategic thinking. If you're passionate about digital marketing and have a keen eye for detail, we encourage you to apply for this exciting opportunity to join our team.

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