Digital Campaign Specialist

4 days ago


Gurgaon, Haryana, India beBeeDigital Full time ₹ 8,00,000 - ₹ 15,00,000

About Us:

Cog Digital is a full-service marketing communications agency with over a decade of experience in transforming ideas into impactful brand narratives.

We have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023.

Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023.

We are committed to crafting compelling stories through creativity, innovation, and strategic thinking.

Job Role: Digital Advertising Analyst

Summary: We're looking for an aspiring Digital Advertising Analyst to help us plan and implement innovative Paid Advertising campaigns using social media platforms to grow user base, traffic, and engagement across the digital landscape.

Key Responsibilities:

  • Planning and implementing paid advertising campaigns on social media platforms
  • Creating and optimizing campaigns across Facebook AdWords (Search, Display), YouTube, LinkedIn, Twitter
  • Performing A/B testing and ROI optimization
  • Implementing programmatic advertising campaigns
  • Exploring other digital channels and new media
  • Collaborating with the content team and providing data insights
  • Ad copywriting, testing, and campaign optimization
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixels

Requirements:

  • At least 2 years' experience in performance marketing
  • Hands-on experience in Facebook Ads, Instagram Ads, LinkedIn Ads
  • Hands-on experience in marketing automation concepts
  • Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising
  • Programmatic advertising experience



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