Digital Health Campaign Specialist

7 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Title: Performance Marketing Executive

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About the Role:

We are looking for a results-driven performance marketing specialist to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable return on investment.

">Key Responsibilities:
  • Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Manage budgets effectively to maximize ROI while minimizing cost per lead.
  • Stay updated on healthcare digital marketing trends, tools, and compliance policies.
">Requirements:
  • Bachelor's/Master's in marketing, business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.
"],

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