
Digital Marketing Specialist
12 hours ago
As a Digital Marketing Specialist, you will be responsible for developing and implementing successful ad campaigns to drive traffic, engagement, and conversions. This includes conducting market research and competitor analysis to identify opportunities and trends.
You will create compelling ad copy, visuals, and video content that resonates with our target audience. Additionally, you will monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI, to make data-driven decisions to optimize campaigns.
To achieve success in this role, you must possess excellent analytical and problem-solving skills, as well as the ability to collaborate effectively with cross-functional teams. If you are passionate about staying up-to-date with the latest industry trends and best practices, we want to hear from you
Key Responsibilities:
- Develop and implement ad campaigns across YouTube and Facebook to drive traffic, engagement, and conversions.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Create compelling ad copy, visuals, and video content that resonates with our target audience.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
- Make data-driven decisions to optimize campaigns.
- Collaborate effectively with cross-functional teams to ensure a cohesive marketing strategy.
Requirements:
- Strong understanding of digital marketing principles and best practices.
- Experience with ad campaign development and implementation.
- Excellent analytical and problem-solving skills.
- Ability to work effectively in a fast-paced environment.
- Passion for staying up-to-date with the latest industry trends and best practices.
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