Digital Marketing Specialist

24 hours ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878

**Job Overview**

We are seeking a highly skilled Digital Marketing Specialist to lead our Google Ads and Programmatic Advertising efforts.

The ideal candidate will have extensive experience in managing large-scale digital campaigns, leveraging data-driven insights to optimize performance, and collaborating with cross-functional teams to achieve business goals.

Key Responsibilities:

  • Google Ads Management:
  • Create and manage Google Ads campaigns across Search, Display, and Video Networks, ensuring optimal targeting, ad copy, and landing page alignment.
  • Conduct keyword research, develop compelling ad copy, set up and monitor ad performance metrics, and implement A/B testing to drive continuous improvement.
  • Monitor and adjust bids and budgets to maximize campaign performance while minimizing costs.
  • Analyze Google Ads data and generate reports for performance optimization.

Programmatic Advertising:

  • Plan, execute, and optimize programmatic media buying campaigns across various platforms (e.g., Google Display Network, DV360, Trade Desk), leveraging real-time data and audience targeting to drive high-performing campaigns.
  • Collaborate with the creative team to design banner ads and other creatives for programmatic channels.
  • Monitor and optimize campaigns to meet key performance indicators (KPIs) such as click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Campaign Strategy & Reporting:

  • Develop and implement comprehensive digital marketing strategies to achieve business objectives, analyzing campaign data, preparing reports, and presenting insights to key stakeholders.
  • Utilize tools like Google Analytics, Google Data Studio, and other marketing platforms to assess campaign performance and refine strategies.

Budget Management:

  • Manage campaign budgets effectively, allocating funds to the highest-performing ads and platforms.
  • Optimize CPA and ensure a high ROAS.

Collaborative Work:

  • Work closely with sales, content, and creative teams to align digital marketing strategies with overall business goals.
  • Stay up-to-date with digital marketing trends, Google Ads updates, and programmatic advertising innovations.

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