Executive Director of Growth Initiatives

1 day ago

Kolkata, West Bengal, India beBeeDemandGeneration Full time ₹ 2,50,00,000 - ₹ 5,00,00,000
Strategic Demand Generation Manager

About Us:

  • Deliver business outcomes for enterprises globally.

We help solve complex Digital Transformation challenges across Modernization & Migration, Data & AI/ML, Cybersecurity, and SDx & Digital Workspace.

Key Responsibilities:

  • Develop and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
  • Design multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership:

  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars, and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
  • Drive account expansion and retention strategies in collaboration with Customer Success.

Measurement, Analytics & Optimization:

  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.

Team Leadership & Cross-Functional Collaboration:

  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

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