Ecommerce Marketing Manager
1 week ago
Join our team as an Ecommerce Marketing Manager and drive business growth through effective marketing strategies.
Salary: $85,000 - $125,000 per year.
Job Description
We are seeking an experienced marketing professional to manage and optimize ecommerce marketing campaigns using Marketo's marketing automation platform.
Key Responsibilities:
- Develop and execute email marketing campaigns using Marketo, including email template creation and list segmentation.
- Edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey.
- Create engaging lead capture experiences and optimize conversion rates using Marketo's form and landing page building capabilities.
- Analyze campaign requirements and suggest the type of smart campaigns & flow to be used.
- Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation, etc.
Required Skills and Qualifications:
To succeed in this role, you will need:
- 4-5 years of experience in using Marketo Marketing Automation platform.
- Minimum 3 years' experience in end-to-end campaign management across marketing channels.
- Minimum 2-3 years of advanced hands-on experience on using HTML, CSS.
- Certification on Marketo platform would be a plus.
- Strong proficiency in MS Office [MS Excel and PPT].
Benefits:
We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
Others:
This is a full-time position based in the US, with opportunities for professional growth and development in a dynamic and innovative company.
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