Ecommerce Performance Marketing Specialist
24 hours ago
Xneeti Tech Private Limited is seeking an experienced Ecommerce Performance Marketing Specialist to lead our Amazon US marketplace marketing efforts. The ideal candidate will have hands-on experience with Amazon Advertising and a strong understanding of eCommerce trends.
About the RoleWe are looking for a results-driven professional to develop and execute performance-driven strategies across Amazon's advertising ecosystem to drive sales growth, optimize ROI, and enhance our brand visibility.
Key Responsibilities- Campaign Strategy & Execution: Develop and implement effective paid media strategies across Amazon US, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand-Side Platform).
- Budget Management: Oversee the budget allocation and optimization to maximize ROI, ensuring alignment with overall sales and marketing objectives.
- Performance Optimization: Continuously monitor, analyze, and optimize campaigns to ensure the highest possible efficiency and performance. Perform A/B testing and advanced targeting to drive improvements.
- Data-Driven Decisions: Analyze sales, traffic, conversion rates, and keyword performance metrics to identify insights and opportunities. Use Amazon's reporting tools and third-party analytics to drive decision-making.
- Market Research & Competitor Analysis: Monitor industry trends and competitor activity to identify new opportunities and refine campaign strategies.
- Cross-functional Collaboration: Work closely with product, creative, and operations teams to ensure campaigns align with product launches, seasonal promotions, and other brand initiatives.
- Amazon Storefront Management: Enhance Amazon storefront, content, and listing optimization to drive organic visibility and conversion rates.
- Performance Reporting: Create regular reports for senior leadership, showcasing key metrics, campaign performance, and ROI. Provide actionable insights and strategic recommendations for future initiatives.
The ideal candidate will have 2-5 years of experience in performance marketing, with a strong preference for candidates with experience managing Amazon US campaigns (Sponsored Ads, Amazon DSP, etc.). Proven track record of driving growth through Amazon advertising, with experience managing large-scale, high-budget campaigns.
Strong analytical skills and experience with data analysis tools (Amazon Seller Central, Amazon Ads Console, Google Analytics, Excel, etc.). In-depth understanding of Amazon's algorithms, best practices, and policies, with experience in managing Amazon listings, A+ content, and Amazon Stores.
Experience with keyword research, product targeting, bid management, and campaign optimization. Strong communication and collaboration skills to work cross-functionally with internal teams and external agencies. Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
Xneeti Tech Private Limited offers a competitive salary of $80,000 - $110,000 per year, depending on experience. This role is perfect for those who want to be at the forefront of ecommerce performance marketing and drive real business results.
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