Lead Generation Strategist for Financial Services
3 days ago
About Us
Soho Square Solutions is a consulting firm that specializes in financial services, with expertise in risk management, compliance, data, IT audit, accounting & finance, technology (cloud migration, API development), and operations.
We pride ourselves on our unique ability to blend technical and functional expertise, with a strong focus on neurodiverse talent.
Job Overview
We are seeking a results-driven Lead Generation Specialist with extensive experience using Clay/Expandi/Phantombuster automation.
The candidate will play a critical role in building and executing our lead generation strategy, particularly in financial services and technology sectors, to drive B2B sales.
Key Responsibilities
- Design, implement, and optimize Clay/Expandi/Phantombuster automation workflows for lead generation.
- Identify and segment target audiences within financial services and technology sectors.
- Develop and execute multi-channel outreach campaigns (email, social media, etc.).
- Generate high-quality leads that align with Soho's service offerings.
- Collaborate with the sales team to ensure smooth lead handover and follow-up processes.
- Analyze and report on campaign performance metrics, making data-driven improvements.
- Stay up-to-date with the latest trends and best practices in lead generation and automation.
Qualifications
- Proven experience as a Demand Generation Specialist or similar role.
- Expertise in Clay/Expandi/Phantombuster automation, with a strong portfolio of implemented campaigns.
- Deep understanding of B2B lead generation strategies, particularly in financial services and technology sectors.
- Excellent analytical skills with the ability to interpret data and make actionable recommendations.
- Strong communication and collaboration skills, comfortable working in a remote team.
- Familiarity with CRM systems and lead tracking tools.
What We Offer
- A competitive salary of approximately ₹20-25 lakhs per annum.
- Flexible, remote working environment.
- Opportunities to grow and shape the lead generation strategy.
- Work with a talented, purpose-driven team.
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