Strategic Demand Generator

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeDemandGeneration Full time ₹ 15,00,000 - ₹ 22,00,000

We are seeking a highly skilled Demand Generation Specialist to lead our strategy and execution of a multi-channel demand engine. This is a key role in driving pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle from first touch to renewal.

This position requires a deep understanding of the Salesforce ecosystem and experience marketing enterprise SaaS in regulated industries. The ideal candidate will have 5-8+ years of B2B SaaS experience in demand generation and growth marketing, with a proven track record of driving pipeline and exceeding KPI-based goals.

The successful candidate will own the end-to-end demand generation pipeline, developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions. They will also drive pipeline growth through digital and offline channels, tailor campaigns to persona-specific pain points and buying journeys, and build and manage targeted campaigns for both new acquisition and expansion within.

Key Responsibilities:

  • Develop and execute demand generation strategies that align with business objectives and drive pipeline growth.
  • Lead cross-functional teams to develop and execute multi-channel campaigns, including digital and offline channels.
  • Manage and optimize the demand generation pipeline, including tracking and analyzing key performance indicators (KPIs).
  • Analyze data and insights to inform demand generation strategies and improve campaign effectiveness.
  • Collaborate with stakeholders to ensure alignment and effective communication throughout the organization.

Requirements:

  • 5-8+ years of experience in demand generation and growth marketing in B2B SaaS.
  • Proven track record of driving pipeline and exceeding KPI-based goals.
  • Deep understanding of the Salesforce ecosystem and experience marketing enterprise SaaS in regulated industries.
  • Excellent analytical skills and ability to analyze data and insights to inform demand generation strategies.
  • Strong communication skills and ability to collaborate with stakeholders across the organization.

About Us:

We are a fast-growing, modern cloud company built on the Salesforce platform. Our solutions help organizations deliver high-quality products and services safely, efficiently, and sustainably. We are passionate about innovation, collaboration, and impact, and we are looking for talented professionals to join our growing team and shape the future of quality and compliance.

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