Enterprise Demand Generation Manager

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeDemand Full time US$ 1,20,000 - US$ 1,50,000

We are seeking an accomplished Demand Generation Strategist to lead the development and execution of our multi-channel demand engine.

Job Description:

This individual will define strategy, manage performance, build campaigns, and drive measurable results. Experience in marketing enterprise SaaS in regulated industries is preferred, as you will develop targeted campaigns for both new acquisition and expansion within.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

Key Responsibilities:
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and account-based marketing motions.
  • Track and optimize KPIs such as cost per acquisition, funnel velocity, and return on investment using real-time dashboards and analytics platforms.
Campaign Execution:
  • Drive pipeline growth through digital (search engine optimization, search engine marketing, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
Marketing Optimization:
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:
  • Develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and account-based marketing.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and priority qualification frameworks using AI-enhanced scoring.
Funnel Performance:
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and user experience diagnostics.
Account-Based Marketing Programs:
  • Plan and execute account-based marketing campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.
Channel & Ecosystem Marketing:
  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.
Marketing Operations & Tech Stack:
  • Optimize marketing automation, lead scoring, customer data platforms, and reporting tools
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage performance reporting to leadership.

Requirements include deep familiarity with Salesforce, 5-8+ years of B2B SaaS experience in demand generation and growth marketing, and demonstrated success driving pipeline and exceeding KPI-based goals.

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