Director of Pipeline Growth

6 days ago

Ghaziabad, Uttar Pradesh, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Demand Generation Director

Drive enterprise growth and revenue through strategic demand generation and account-based marketing (ABM) programs.

Lead cross-functional teams to design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.

Own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.

Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.

Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.

Qualifications:

  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

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