Strategic Social Media Marketing Professional

1 week ago

Hyderabad, Telangana, India Cisne Events Full time

About Cisne Events:

We are a dynamic agency that specializes in creating end-to-end brand experiences, from concept creation to impactful execution. Our goal is to guide our clients through the entire spectrum of branding and marketing, whether digital or physical, culminating in memorable events both on-site and online.

Role Overview:

We are seeking an experienced Strategic Social Media Marketing Analyst to join our growing team. In this role, you will work closely with our creative, marketing, and events teams to develop data-driven strategies that enhance our clients' social media presence. You will leverage your expertise in SEO, advanced social media analytics, and management tools like Hootsuite to drive engagement, increase brand visibility, and inform impactful marketing decisions.

Main Responsibilities:

  • Performance Analysis & Reporting: Analyze social media and website performance metrics across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube) to identify trends, track growth, and uncover opportunities.
  • SEO & Content Strategy: Utilize SEO tools and insights to enhance content discoverability, optimize posting schedules, and improve search rankings.
  • Platform Management: Oversee day-to-day operations in Hootsuite, ensuring consistent brand messaging, voice, and visual identity across all social channels.
  • Data-Driven Insights: Translate analytics into actionable recommendations for our creative and marketing teams, helping shape content calendars, paid media campaigns, and community engagement strategies.
  • Client Collaboration: Work closely with account managers and clients to understand their goals, deliver detailed performance reports, and provide strategic guidance.
  • Trendspotting & Innovation: Stay up to date with industry best practices, platform algorithm changes, and emerging social tools, ensuring Cisne remains at the forefront of social innovation.

Requirements:

  • Bachelor's degree in Marketing, Communication, or related field
  • Experience: Minimum of 3 years of hands-on experience in social media analytics, SEO strategies, and platform management (Hootsuite or similar).
  • Technical Skills: Proficiency in using analytics tools (e.g., Google Analytics, native social media insights, GTmetrix) and SEO software (e.g., SEMrush).
  • Strategic Thinking: Proven track record in developing data-driven recommendations that influence content and marketing strategy.
  • Communication: Excellent written and verbal communication skills, with the ability to present complex data in a clear and compelling manner.
  • Team Player: A collaborative mindset, able to work effectively with creative, marketing, and client-facing teams.

What We Offer:

  • The opportunity to shape social strategies for diverse, high-profile clients.
  • A collaborative, creative work environment with a dedicated team of experts in branding, digital marketing, and event management.
  • $80,000 - $100,000 per year salary, competitive benefits package, and professional growth opportunities.

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