Data-Driven Social Media Marketing Strategist

4 weeks ago


Hyderabad, Telangana, India Cisne Events Full time

About Us:

Cisne Events is a dynamic agency specializing in end-to-end brand experiences. We guide our clients through branding and marketing, from concept creation to impactful execution, culminating in memorable events.

Role Overview:

We seek an experienced Social Media Marketing Analyst to join our growing team. In this role, you will work closely with our creative, marketing, and events teams to develop data-driven strategies that enhance social media presence. You will leverage your expertise in SEO, advanced analytics, and management tools like Hootsuite to drive engagement, increase visibility, and inform impactful decisions.

Key Responsibilities:

  • Performance Monitoring & Reporting: Analyze social media and website performance metrics across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube) to identify trends, track growth, and uncover opportunities.
  • SEO & Content Strategy: Utilize SEO tools and insights to enhance content discoverability, optimize posting schedules, and improve search rankings.
  • Platform Management: Oversee day-to-day operations in Hootsuite, ensuring consistent brand messaging, voice, and visual identity across all channels.
  • Data-Driven Insights: Translate analytics into actionable recommendations for our creative and marketing teams, helping shape calendars, campaigns, and community engagement strategies.
  • Client Collaboration: Work closely with account managers and clients to understand their goals, deliver detailed reports, and provide strategic guidance.
  • Trendspotting & Innovation: Stay up-to-date with industry best practices, platform algorithm changes, and emerging tools, ensuring Cisne remains at the forefront of innovation.

Requirements:

  • Bachelor's degree in Marketing, Communication, or related field
  • Experience: Minimum 3 years of hands-on experience in social media analytics, SEO strategies, and platform management (Hootsuite or similar).
  • Technical Skills: Proficiency in using analytics tools (e.g., Google Analytics, native insights, GTmetrix) and SEO software (e.g., SEMrush).
  • Strategic Thinking: Proven track record in developing data-driven recommendations that influence strategy.
  • Communication: Excellent written and verbal skills, with the ability to present complex data in a clear manner.
  • Team Player: Collaborative mindset, able to work effectively with teams.

What We Offer:

  • The opportunity to shape social strategies for diverse clients.
  • A collaborative work environment with experts in branding, digital marketing, and event management.
  • $80,000 - $110,000 per year, benefits package, and professional growth opportunities.


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