Digital Marketing Strategist

6 days ago

Hyderabad, Telangana, India Mempage Tech Full time

**Job Title:** Digital Marketing Strategist

**Company Overview:** Mempage Tech is a leading technology firm based in Hyderabad, offering exciting career opportunities to skilled professionals. Our company thrives on innovation and collaboration, and we are seeking an experienced Digital Marketing Strategist to join our team.

**Salary Range:** ₹1,200,000 - ₹2,400,000 per annum, depending on experience and qualifications.

Job Description:

The successful candidate will be responsible for developing and implementing creative social media marketing strategies across various platforms. This will include managing social media campaigns, analyzing web analytics, and optimizing digital marketing activities to drive engagement and brand awareness.

We are looking for a highly motivated and results-driven individual with excellent communication skills and a strong understanding of digital marketing tools and platforms. The ideal candidate will have a proven track record of success in managing end-to-end digital marketing initiatives, with expertise in developing and executing online marketing campaigns.

Key Responsibilities:

- Develop, implement, and manage social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.

- Monitor, analyze, and optimize social media campaigns to drive engagement and brand awareness

- Plan and execute end-to-end digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and PPC campaigns.

- Collaborate with creative and content teams to create impactful marketing materials.

- Use tools like Google Analytics, HubSpot, and other platforms to analyze website traffic and campaign performance.

- Identify trends and insights, and optimize campaigns based on data-driven decisions.

- Perform A/B testing and other experiments to improve conversion rates.

- Drive online marketing activities, including affiliate marketing, influencer partnerships, and lead-generation strategies.

- Ensure all campaigns are aligned with the overall business objectives and target audiences.

- Work with stakeholders to develop and implement effective digital marketing strategies that align with the company's goals.

Required Skills and Qualifications:

- Proficiency in Social Media Marketing and Digital Marketing tools and platforms.

- Strong knowledge of Web Analytics tools like Google Analytics and the ability to interpret data for optimization.

- Expertise in developing and executing online marketing campaigns.

- Strong verbal and written communication skills for effective collaboration and strategy execution.

- Ability to analyze marketing data, generate insights, and optimize campaigns accordingly.

- Proven experience (4+ years) in managing end-to-end digital marketing initiatives.

- Experience in working with AI, IoT, or Blockchain technologies is a plus.

Benefits:

Our company offers a comprehensive benefits package, including medical insurance, retirement planning, and paid time off. We also provide opportunities for professional growth and development, as well as a dynamic and collaborative work environment.

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