Profit Maximizing Business Growth Specialist

2 weeks ago

Pune, Maharashtra, India beBeeRevenue Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Publisher Yield Manager

Job Summary:

We are seeking an experienced and results-driven Publisher Yield Manager to join our team. The successful candidate will be responsible for maximizing yield revenue for our publishing partners.

Main Responsibilities:

  • Publisher Management: Optimize profit/loss for publishers
  • Communication: Liaise with publishers and internal departments related to needs and monetization
  • Technical Q/A: Ensure ad requests and inventory settings are optimal and work with dev on publisher releases
  • Publisher Ad Lay-out: Provide recommendations based upon products and ad requests to maximize yield and publisher KPI's
  • Publisher On/Boarding: Work with SSP's to get sites white listed to get programmatic monetization and work with Pub Ops to enhance yield
  • Yield Analysis: Monitor yield based upon demand source by inventory/product
  • Optimization: Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities
  • Ad Operations – Proficient in DFP and SSP System Settings: Ensure optimal yield set-up, SSP block list and flooring
  • Reporting: Publisher weekly KPI's, weekly SSP reporting, block list reporting, and partner billing and reconciliation
  • PMP Management: Work with buyers in creating deals & optimize deals for best performance
  • Data Analysis/Publisher Decks: Analyze publisher and SSP data to report to pub dev and programmatic supervisor

Requirements:

  • Undergraduate degree in finance, mathematics, computer technology, or business intelligence. MBA and/or masters a plus…
  • 2-3yrs of experience related to online advertising/web analytics in one, or a combination of the following job functions: traffic analyst, account management, yield management, campaign management, publisher operations/development, ad operations, data analytics
  • Experience with and an in-depth knowledge of DFP ad server
  • Experience with SSP UI/Applications. Example (index, openx, appnexus)
  • Experience with header bidding ad tech
  • Experience managing a team
  • Experience managing relationships
  • Experience a plus - BI tools for data manipulation – SQL, visual tool –example domo, periscope, looker, tableau
  • Solid track record of exhibiting extreme attention to detail and organization skills

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