Performance Marketing Specialist

1 day ago

Ahmedabad, Gujarat, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000

Unlock Your Career Potential in Performance Marketing

Drive Customer Acquisition, Engagement, and Revenue Growth through Strategic Media Campaigns

  • Plan, execute, and optimize paid marketing campaigns across Google, Meta (Facebook/Instagram), and other relevant platforms.
  • Analyze campaign performance and continuously optimize for key metrics: ROAS, CAC, CTR, and conversion rates.
  • Collaborate with design and content teams to develop compelling, on-brand campaign assets.

Key Responsibilities:

  • Conduct A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.
  • Monitor industry trends, platform updates, and competitor activity to identify new opportunities.

Requirements:

  • 3–5 years of experience in performance marketing, ideally in a fast-growing or digital-first environment.
  • Hands-on experience managing campaigns on platforms like Google Ads, Meta Business Manager, and Ads.
  • Strong analytical skills, comfortable interpreting data and turning insights into strategy.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, and data dashboards.
  • Strong understanding of key marketing metrics: ROAS, CAC, CLTV, attribution models, etc.
  • Highly organized with excellent attention to detail and ability to manage multiple campaigns simultaneously.
  • A collaborative mindset, comfortable working cross-functionally and presenting ideas clearly.

Location:

Based in or willing to relocate to Dubai.

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