Specialist - Performance Marketing

1 day ago

Ahmedabad, Gujarat, India E2M Full time

Role : Performance Marketing Specialist.

Location: Ahmedabad | Remote.

About the Role:

Own, optimize, and scale E2Ms paid media strategy to consistently generate high-quality Marketing Qualified Leads (MQLs) from digital agencies, driving measurable pipeline growth and brand visibility through effective performance marketing channels.

This position is for our in-house E2M Brand, and you will work directly with our functional CMO / CEO based in the US.

We are seeking someone who is:

- Comfortable attending daily stand-up meetings aligned with US time zones.

- Flexible with working hours.

- Confident in owning and executing strategies that make real business impact.

Key Responsibilities:

We are looking for a highly skilled performance marketing expert with:

- 4+ years of experience creating and managing successful PPC advertising campaigns (Google, Facebook, LinkedIn).

- Experience managing ad budgets of $10,000+ per month across Search, Display, and Video campaigns.

- A strong track record with metrics and examples of successful multi-platform campaigns.

- Expertise in digital campaign management, including processes, workflows, and delivering performance against KPIs.

- Experience with interactive marketing, media planning, and campaign management.

- Ability to create and launch targeted retargeting ad campaigns and optimise for e-commerce conversions.

- A knack for innovative strategies that increase performance and reduce costs.

- Strong analytical skills with the ability to evaluate data and interpret actionable results.

- A passion for staying current on paid search and social trendsand a desire to share that knowledge.

- Strong verbal and written communication skills.

- Prior experience working in the US market is a plus.

- Advanced experience with GA4, Google Looker Studio, and performance reporting.

What We Need You to Do:

- Strategize & Analyze: Dive into margins and conversion rates to blueprint growth strategies.

- Create High-Impact Ads: Help build compelling, conversion-driven ad creatives.

- Know the Audience: Understand and leverage buyer personas to maximize engagement.

- Test Relentlessly: Run A/B tests, analyze results, and refine strategies for optimal performance.

- Troubleshoot & Optimize: Adapt campaigns in real-time based on data and performance.

- Scale What's Working: Double down on successful efforts to fuel business growth.

- Track Everything: Set up funnels, monitor performance metrics, and maintain full visibility of traffic and conversions.

What Youll Gain:

- Direct mentorship from our CMO and Founder.

- A high-growth career path in performance marketing.

- Access to advanced tools, continuous training, and hands-on campaign experience.

- A fun, fast-paced, and driven work environment.

- Potential leadership opportunities for top performers.

(ref:iimjobs.com)

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