Performance Marketer

4 weeks ago

Ahmedabad, Gujarat, India Cognitive Pixel Full time

Job Title: Media Buyer – Facebook Ads Specialist (Performance Marketer)

Location: Near Iskon Cross Roads, Ahmedabad (Onsite)

Job Type: Full-Time (2:30 PM to 11:00 PM)

Pay: 2 LPA to 3 LPA

Experience: 6 Months to 1 Year in Facebook Ads Media Buying

Industry: Affiliate Marketing / Performance Marketing

About the Role:

We're looking for a results-driven Media Buyer with strong expertise in Facebook Ads, who is

well-versed in launching, testing, optimizing, and scaling campaigns. You'll play a key role in

managing full-funnel ad campaigns with a clear understanding of performance metrics, creative

angles, and data analysis. This is not just a traffic buying role — we want a full-stack executor

who understands the game.

Key Responsibilities:

● Campaign Launching:

Set up and launch Facebook ad campaigns (CBO/ABO) with strategic testing structures.

● Creative Testing & Optimization:

Work with the creative team to test and iterate on different angles, hooks, and formats.

Analyze creative performance and optimize based on data-driven insights.

● Performance Analysis:

Deep-dive into metrics like CPC, CTR, LP CTR, Offer CR, CPM, ROI, and Profitability.

Use RedTrack (or any tracker) and FB Ads Manager to derive actionable insights.

● Scaling Strategies:

Identify winning ad sets and creatives, then scale efficiently while maintaining healthy

profit margins (target 20%+).

● Reporting:

Maintain structured daily reporting for team syncs and client visibility. Report key metrics

4–5 times a day in standard format

● Testing Frameworks:

Implement different testing strategies (lifetime/capped budgets, day-parting) to findhigh-performing combinations.

● Campaign Management:

Monitor live campaigns, pause underperformers, adjust budgets, and ensure ad

compliance with Facebook policies.

Required Skills & Qualifications:

● 1+ years of experience in Facebook Media Buying (preferably in performance

marketing)

● Strong understanding of campaign structure, tracking, and funnel flows

● Hands-on experience with tracking tools

● Ability to analyze ad performance and optimize based on numbers (CPC, CR, LP CTR)

● Clear understanding of US-based ad compliance & audience behavior

● Comfortable managing $5000–$15,000/day ad spends

● Proficiency in tools like Excel/Google Sheets, Facebook Ads Manager, Google

Analytics

What We Offer:

● Competitive Salary + Incentives

● High-performance environment with full freedom to experiment

● Regular feedback and performance support from senior team

● Chance to work with top-tier offers, creatives, and tools

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