Performance Marketing Specialist

5 days ago

Ahmedabad, Gujarat, India JUSTDOGS® Full time US$ 90,000 - US$ 1,20,000 per year

We are seeking a data-driven and creative
Performance Marketing Specialist
to lead our paid marketing efforts across e-commerce platforms and retail channels. The ideal candidate will have proven experience in scaling Meta (Facebook/Instagram) and Google Ads for e-commerce brands, while also driving customer engagement through WhatsApp broadcasts, e-mail marketing, and in-app push notifications.

Key Responsibilities

1. Paid Media & Performance Marketing

  • Plan, execute, and optimize paid ad campaigns on
    Meta (Facebook/Instagram)
    and
    Google Ads
    (Search, Display, Shopping, YouTube).
  • Manage performance marketing funnels: acquisition, retargeting, and retention.
  • Continuously track and optimize campaigns for
    ROAS, CAC, CTR, and conversions
    .
  • Run A/B testing across creatives, ad copies, and audience segments.

2. Omni-Channel Marketing Campaigns

  • Design and execute
    WhatsApp Broadcast campaigns
    for retail stores and e-commerce.
  • Lead
    email marketing campaigns
    including segmentation, automation flows, and performance reporting.
  • Develop and implement
    push notification campaigns
    for the mobile app to improve engagement and repeat sales.

3. Analytics & Reporting

  • Monitor KPIs across all channels and prepare performance dashboards.
  • Provide actionable insights and recommendations to improve campaign efficiency.
  • Stay updated on latest trends, tools, and best practices in digital advertising and automation.

Requirements

  • 2–4 years of experience in
    performance marketing for e-commerce brands
    .
  • Hands-on experience with
    Meta Ads Manager
    and
    Google Ads
    .
  • Familiarity with
    marketing automation tools
    (Klaviyo, MoEngage, WebEngage, etc.).
  • Strong understanding of
    audience segmentation, customer journeys, and campaign attribution
    .
  • Data-driven mindset with expertise in Google Analytics, GA4, and Excel.
  • Ability to work cross-functionally with design, content, and retail teams.

Good to Have

  • Experience in
    retail marketing activations
    .
  • Knowledge of
    SEO, influencer marketing, and affiliate marketing
    .
  • Exposure to omni-channel retail/e-commerce business models.

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