Performance Marketing Specialist
7 days ago
We are seeking a data-driven and creative
Performance Marketing Specialist
to lead our paid marketing efforts across e-commerce platforms and retail channels. The ideal candidate will have proven experience in scaling Meta (Facebook/Instagram) and Google Ads for e-commerce brands, while also driving customer engagement through WhatsApp broadcasts, e-mail marketing, and in-app push notifications.
Key Responsibilities
1. Paid Media & Performance Marketing
- Plan, execute, and optimize paid ad campaigns on
Meta (Facebook/Instagram)
and
Google Ads
(Search, Display, Shopping, YouTube). - Manage performance marketing funnels: acquisition, retargeting, and retention.
- Continuously track and optimize campaigns for
ROAS, CAC, CTR, and conversions
. - Run A/B testing across creatives, ad copies, and audience segments.
2. Omni-Channel Marketing Campaigns
- Design and execute
WhatsApp Broadcast campaigns
for retail stores and e-commerce. - Lead
email marketing campaigns
including segmentation, automation flows, and performance reporting. - Develop and implement
push notification campaigns
for the mobile app to improve engagement and repeat sales.
3. Analytics & Reporting
- Monitor KPIs across all channels and prepare performance dashboards.
- Provide actionable insights and recommendations to improve campaign efficiency.
- Stay updated on latest trends, tools, and best practices in digital advertising and automation.
Requirements
- 2–4 years of experience in
performance marketing for e-commerce brands
. - Hands-on experience with
Meta Ads Manager
and
Google Ads
. - Familiarity with
marketing automation tools
(Klaviyo, MoEngage, WebEngage, etc.). - Strong understanding of
audience segmentation, customer journeys, and campaign attribution
. - Data-driven mindset with expertise in Google Analytics, GA4, and Excel.
- Ability to work cross-functionally with design, content, and retail teams.
Good to Have
- Experience in
retail marketing activations
. - Knowledge of
SEO, influencer marketing, and affiliate marketing
. - Exposure to omni-channel retail/e-commerce business models.
-
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