Performance Specialist
1 week ago
Location:
Mumbai (Hybrid / On-site preferred)
Role Type:
Full-time
About the EleFant
the EleFant is India's first toy subscription platform, helping parents access 1000+ premium toys for their kids without the clutter, guilt, or cost of ownership. With
6,000+ families, 18 cities, and 35 centres
, we are scaling rapidly as India's parenting partner for play.
We're looking for a
Performance Marketing Specialist
who can turn campaigns into
real conversions and sales
, with proven experience in
subscription-driven growth models
.
Role & Responsibilities
- Full-funnel ownership:
Plan, execute, and optimize paid campaigns across Google, Meta, and other digital channels with a laser focus on conversions (not vanity metrics). - Subscription Growth:
Drive customer acquisition for EleFant's subscription plans with clear ROI goals. - Analytics & Attribution:
Set up and manage conversion tracking, cohorts, and funnel analysis to measure true impact. - Creative Testing:
Work with design/content teams to run structured A/B tests on creatives, copy, and landing pages. - Retention Marketing:
Collaborate with CRM/automation teams to improve LTV via upsells, renewals, and referrals. - Budget Ownership:
Efficiently manage budgets with CAC, LTV, ROAS, and payback periods in mind. - Cross-functional Collaboration:
Partner with sales and product teams to align campaigns with on-ground activations and app flows.
What are you looking for
- 3–5 years of hands-on performance marketing experience in
consumer subscription/D2C businesses
. - Strong command of Google Ads, Meta Ads Manager, and app-install campaigns.
- Proven track record of delivering measurable sales conversions, not just leads.
- Comfort with analytics tools (GA4, Mixpanel, AppsFlyer, etc.).
- Data-driven mindset with a bias for experimentation.
- Hustler attitude — thrives in a fast-paced startup environment.
What you will get
- Direct impact on scaling one of India's most innovative consumer subscription brands.
- Ownership of the performance marketing charter with freedom to experiment.
- Competitive salary + ESOPs.
- A chance to shape how India's parents think about playtime.
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