PPC Specialist

Job Title - PPC Specialist

Location: Ahmedabad

Experience: 3 to 6 years

Work timings : 8:00 AM to 5:00 PM

About Webential:

Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions.

Job Overview:

Webential is seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our dynamic digital marketing team in Ahmedabad. As a PPC Specialist, you will be responsible for planning, implementing, and managing effective PPC campaigns to drive traffic and conversions for our clients. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record of optimizing PPC campaigns for maximum performance.

Key Responsibilities:

• Conduct thorough keyword research to identify relevant and high-performing keywords.
• Analyze competitor strategies and industry trends to stay ahead in the PPC landscape.
• Set, monitor, and optimize daily and monthly budgets to ensure cost-effectiveness.
• Track and analyze campaign performance metrics to make data-driven budget decisions.
• Continuously monitor and adjust bidding strategies to achieve optimal ROI.
• Conduct A/B testing of ad creatives, landing pages, and other campaign elements to improve performance.
• Generate regular reports on key performance metrics, providing insights and recommendations for improvement.
• Utilize analytics tools to track and measure the success of PPC campaigns.
• Stay informed about industry best practices, algorithm updates, and emerging trends in PPC advertising.
• Implement new features and strategies to stay ahead of the competition.
• Work closely with clients to understand their business goals and objectives.
• Provide clear and regular communication on campaign performance, strategy, and optimization efforts.
• Manage end-to-end campaign lifecycle: ideation, execution, monitoring, evaluation, and optimization.
• Handle Paid Campaigns on Google AdWords, including Search, Display, E-commerce, and Shopping Ads.
• Plan, implement, and optimize SEM campaigns, including budget management and performance analysis.
• Provide strategic insights for campaign improvements, including bidding strategies and budget allocations.
• Maximize ROI through data analysis, trend identification, and actionable insights.
• Setup Goals, Funnels, and E-commerce tracking in GA4.
• Implement Responsive Search Ads for improved click-through rates and conversions.
• Develop Performance Max Ads to enhance brand visibility and drive sales.
• Utilize Discovery Ads effectively to engage new audiences.
• Optimize Shopping Ads to drive e-commerce traffic and revenue.
• Leverage Smart Campaigns for automated ad placements and ROI optimization.

Must Have:

• 3+ years of Google Ads experience, with a focus on e-commerce advertising.
• Strong analytical skills for data interpretation and campaign optimization.
• Ability to collaborate effectively across teams to align strategies with business goals.
• Excellent communication skills for conveying complex ideas.
• Detail-oriented with a continuous improvement mindset.
• Google Ads certifications preferred.
• Experience with Digital marketing agency/company will be a plus

Benefits:

• Competitive salary
• Leave Encashment
• Professional development opportunities
• Casual work environment
• Work life balance 

If you are passionate about digital marketing, possess a keen eye for detail, and thrive in a fast-paced environment, we invite you to apply for the PPC Specialist position at Webential. Join us in driving success for our clients through effective and strategic PPC campaigns.