SEO + PPC Specialist

2 days ago

Ahmedabad, Gujarat, India Proplegit Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Desired Experience & Exposure:

Were hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If youve run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domainsthis is your role.

You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential.

Roles & Responsibilities:

Paid Marketing:

Run lead-gen and awareness campaigns on Google, Meta, and LinkedIn

Set up ad structures, ad groups, creatives, A/B tests, and retargeting funnels

Maintain budget pacing and monitor KPIs like CPA, ROAS, and CTR

Track conversions using UTM parameters, GA4, GTM, and platform pixels

SEO:

Conduct audits, keyword mapping, meta & content optimization

Build and track backlinks (internal + external)

Improve page load speed, on-page SEO health, and ranking on key terms

Work closely with content and dev teams for execution

Desired Skills:

Experience with LinkedIn Ads

Landing page funnel strategy (with design/development teams)

A/B testing and ad copy optimization

Hands-on with Looker Studio (Google Data Studio) for dashboards

Knowledge of page speed optimization, Core Web Vitals

Exposure to retargeting and remarketing flows

Knowledge of B2B SaaS or service-based campaign structure

Mandatory Skills:

Hands-on experience with Google Ads and Meta Ads

SEO execution: keyword mapping, on-page optimization

Performance tracking with GA4 and Google Tag Manager (GTM)

UTM parameter setup and conversion tracking

Experience running campaigns across multiple products

Strong reporting and analysis in Excel or Google Sheets

Experience with SEMrush, Ahrefs, or similar SEO tools

Desired Qualification:

2- 3 years of hands-on experience with both PPC (Google/META/LinkedIn) and SEO

Ability to manage multiple products and campaigns simultaneously

Solid understanding of landing page funnels, quality score, and A/B testing

Proficient in GA4, GTM, and keyword tools like SEMrush or Ahrefs

Strong Excel/Sheets skills for reporting and dashboards

Familiarity with B2B campaigns is a big plus

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