Senior Brand Strategist

2 days ago

Noida, Uttar Pradesh, India beBeeMarketing Full time
Job Description

This role is responsible for developing and executing comprehensive marketing strategies to drive brand equity, craft immersive experiences, and generate qualified demand across defined geographies.

The ideal candidate will have a strong creative eye, excellent communication skills, and experience in handling 360° marketing campaigns. They should be able to work effectively with multiple agencies and stakeholders to deliver high-impact results.

Key Responsibilities:

  • Develop and execute overall marketing strategy for corporate brand and individual projects.
  • Create media plans to increase project visibility and reach among the relevant target audience.
  • Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
  • Build a differentiated brand positioning through storytelling and customer-centric messaging.
  • Translate consumer insights and competitor analysis into actionable branding opportunities.

Operational Responsibilities:

  • Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.
  • Conceptualize and manage project-level walkthroughs, including sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites.
  • Develop and produce end-to-end marketing collateral, including project brochures, leaflets, coffee table books, video teasers, testimonials, drone shots, AVs, digital creatives, microsites, emailers, social media banners, and physical collaterals such as hoardings, signages, standees, model flat branding, and site office décor.
  • Collaborate with agencies to design immersive site branding and launch experiences that ensure the brand story is felt from first touchpoint to transaction.
  • Plan, manage, and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
  • Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc.
  • Track and optimize the marketing funnel, measure ROI on each campaign, and report performance with dashboards.
  • Plan and execute photo & video shoots to enhance brand imagery and asset library.
  • Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements.
  • Manage vendor relationships and ensure timely production of all collaterals and event setups.

Internal & External Interactions

Internal: Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams

External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing & Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators

Preferred Profile & Competencies

  • MBA in Marketing / Communications with 6-10 years of experience in real estate, luxury, hospitality, or consumer brand marketing
  • Experience in handling 360° marketing campaigns and working with multiple agencies
  • Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone
  • Excellent communication and project management skills
  • Highly collaborative and stakeholder-friendly mindset

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