Brand & Corporate Communication Director

3 weeks ago

Noida, Uttar Pradesh, India Talentiser Full time
Job Description

Brand & Corporate Communication Director

About the Role

We are looking for a dynamic and strategic Brand Communication Director to lead our brand positioning, corporate communications, and marketing initiatives across all channels. The ideal candidate will be an experienced storyteller and strategist who can enhance brand equity, strengthen media presence, and create impactful campaigns that resonate with stakeholders globally.

Key Responsibilities

Brand Strategy & Positioning

- Define, develop, and implement the brand vision, mission, and architecture to ensure a consistent identity across markets.
- Drive brand differentiation and positioning strategies in alignment with business goals.
- Conduct market and competitive research to keep the brand relevant and ahead of industry trends.

Corporate Communication & PR

- Own corporate communication strategy and ensure consistent brand messaging across all internal and external channels.
- Build and maintain relationships with media, journalists, and influencers.
- Lead high-impact press releases, media briefings, crisis communication plans, and thought leadership initiatives.

Content Marketing & Storytelling

- Oversee creation of compelling content strategies for digital, social, print, and video platforms.
- Ensure brand-aligned storytelling that communicates business success, product innovations, and leadership perspectives.
- Coordinate with internal teams and creative agencies for execution.

Event Marketing & Brand Activations

- Lead planning and execution of corporate events, exhibitions, trade shows, and product launches.
- Partner with cross-functional teams to ensure events deliver measurable brand and business impact.
- Manage sponsorships and collaborations that amplify brand reach.

Digital Presence & Reputation

- Oversee digital brand strategy including corporate website, social media, and online reputation management.
- Track KPIs related to brand engagement, awareness, media coverage, and digital reach.

Leadership & Collaboration

- Manage and mentor a team of marketing, PR, and content professionals.
- Work closely with the CEO, business heads, and HR to align brand communication with corporate culture and employer branding.

Qualifications & Experience

- Education: MBA in Marketing, Mass Communication, or related field.
- Experience:
- 10+ years in brand strategy, PR, corporate communication, and/or integrated marketing roles.
- Proven experience building and managing premium brands in a competitive market.
- Strong background in event marketing and content-driven brand campaigns.
- Experience working with both traditional and digital media.

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