Digital Growth Expert

2 weeks ago

Indore, Madhya Pradesh, India beBeeMarketing Full time US$ 6,00,000 - US$ 12,00,000
Job Title

As a Performance Marketing Manager, you would be responsible for driving measurable growth and turning our mission into reality.

You will own the strategy and execution across paid channels, crafting compelling campaigns that speak to overwhelmed parents. Key responsibilities include:

  1. Driving end-to-end campaign execution from planning to performance tracking to meet key KPIs.
  2. Managing ad placements and targeting using audience insights and platforms like Meta and Google Ads.
  3. Setting and managing acquisition goals across paid channels, including Meta, Google UAC, influencers, and partnerships.
  4. Using funnel analytics and attribution to understand performance and optimize install-to-activation rates.
  5. Designing and running A/B and multivariate tests to improve CAC, CTR, and retention.
  6. Executing email and push notification campaigns to drive engagement and retention.
  7. Analyzing ad spend data, optimizing budget allocations, and recommending spend adjustments.
  8. Improving customer retention and scaling new user acquisition by optimizing for CPA and ROI.
  9. Identifying and deploying high-performing keywords to drive campaign efficiency and conversion.
  10. Using customer insights to segment, target, and personalize messaging across platforms.
  11. Identifying pain points and performance drop-offs to implement data-driven improvements.

Qualifications

Minimum 4 years of experience in performance marketing.Strong analytical and decision-making abilities.Proven expertise in using tools like Google Analytics, Meta Ads Manager, and other performance platforms.Ability to own independently and execute campaigns with minimal supervision.Excellent written and verbal communication, presentation, and interpersonal skills; comfortable engaging with internal and external stakeholders.

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