Digital Marketing Strategist

1 week ago

Indore, Madhya Pradesh, India beBeeDigital Full time ₹ 7,50,000 - ₹ 15,00,000

Job Overview

We are seeking a seasoned digital marketing expert to spearhead our performance marketing initiatives. This role will be responsible for planning and executing high-performing marketing campaigns across paid channels, driving efficiency and performance.

Main Responsibilities

- Develop and execute end-to-end digital customer acquisition strategies focused on new user acquisition, retention, and revenue growth.
- Own performance marketing budgets, channel mix, and cost-efficiency metrics like CPA, ROAS, LTV/CAC.
- Drive performance across Facebook Ads, Google Ads, Display, Native, and Affiliate channels.
- Work closely with creative, content, and product teams to align messaging with audience segmentation and journey stages.

Key Performance Indicators

- Track, analyze, and report campaign performance against key KPIs (traffic, sales, CTR, conversion rate, CAC, ROI).
- Conduct A/B testing to evaluate creatives, landing pages, and audience strategies for continuous optimization.

Collaboration and Integration

- Collaborate with CRM, analytics, brand, and sales teams to ensure holistic funnel visibility and consistent messaging across touchpoints.
- Align digital strategy with offline efforts and contribute to omnichannel growth planning.

Requirements

- 24 years of experience in performance/digital marketing, preferably in ecommerce or D2C-focused organizations or digital agencies.
- Hands-on experience with tools like Google Ads, Facebook Business Manager, Google Analytics, and attribution platforms such as Appsflyer, Branch, or Adjust.
- Strong analytical mindset with the ability to derive insights from large datasets and translate them into actionable strategies.
- Expertise in creating full-funnel digital marketing strategiespaid, organic, affiliate, and remarketing.
- Experience in building and optimizing the online customer journey to drive engagement and conversion.

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