PPC Expert

1 week ago

Indore, Madhya Pradesh, India CreativeKulhad | Digital Marketing Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
On-site/Indore (Only apply if you can work in Indore from the office)

Type:
Full-Time

About the role:

We are looking for a
Performance Marketing Manager
with deep expertise in
Google Ads, Meta Ads, GA4, Merchant Center, and Tag Manager
. The ideal candidate should have proven experience in
both lead generation and e-commerce performance marketing
, with a strong analytical mindset and the ability to scale campaigns across multiple channels profitably.

You will be responsible for strategizing, executing, optimizing, and reporting on performance campaigns while ensuring maximum ROI and alignment with business goals.

Key Responsibilities:

Campaign Management:

  • Plan, launch, and optimize performance marketing campaigns across Google Ads (Search, Display, Shopping, PMax, YouTube)
    and
    Meta Ads (Facebook & Instagram)
    .
  • Manage product feeds and optimize listings in
    Google Merchant Center
    .

Tracking & Analytics:

  • Implement and manage tracking using Google Tag Manager
    and
    GA4
    to ensure accurate attribution and performance reporting.
  • Set up and monitor conversion tracking, event tagging, and audience retargeting.

Lead Generation & E-commerce:

  • Build and optimize high-converting lead generation funnels
    across B2B and B2C industries.
  • Drive sales growth for
    e-commerce clients
    , ensuring profitable scaling with a focus on
    ROAS, CPA, and LTV
    .

Optimization & Strategy:

  • Continuously A/B test creatives, ad copies, and landing pages to improve CTR, conversion rates, and CPL.
  • Analyze campaign performance and provide actionable insights to improve efficiency and scale.
  • Collaboration & Reporting:
  • Work closely with creative, content, and web teams to align campaigns with brand and business objectives.
  • Provide weekly and monthly performance reports with key insights and recommendations.

Requirements:

  • 3–6 years of experience in
    Performance Marketing
    (agency or in-house).
  • Proven track record of managing high-budget
    Google Ads & Meta Ads campaigns
    for both
    lead gen
    and
    e-commerce
    .
  • Hands-on expertise with
    GA4, Google Tag Manager, and Merchant Center
    .
  • Strong analytical skills with the ability to interpret data and turn insights into strategy.
  • Experience with remarketing, lookalike audiences, and advanced targeting strategies.
  • Up-to-date knowledge of
    digital ad policies, platform updates, and industry best practices
    .
  • Excellent communication and presentation skills.

Good to have:

  • Experience with
    LinkedIn Ads, Amazon Ads, or other paid media platforms
    .
  • Knowledge of
    CRO (Conversion Rate Optimization)
    and funnel building.
  • Google Ads and Meta Blueprint Certifications.

Why join us?

  • Work on diverse projects across industries with a fast-growing digital team.
  • Opportunity to experiment, innovate, and drive measurable impact.
  • Competitive salary and growth-oriented environment.

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