Sales Development Manager

3 days ago

Lucknow, Uttar Pradesh, India beBeeTerritory Full time ₹ 5,00,000 - ₹ 8,00,000
Job Description

We are seeking a highly motivated Territory Sales Officer to join our team.

  • Achieving agreed market and segment share targets is a key responsibility of this role.
  • Monthly, quarterly, and yearly sales goals will be set at the beginning of each year and you will be expected to meet these targets.
  • Monitoring actual sales against expectations is crucial to ensure we meet our business objectives.

Implementation of Trade Management plans involves:

  • Developing and executing market and outlet coverage plans to increase sales.
  • Ensuring adherence to fixed call frequency for self and customer groups to maintain strong relationships.
  • Ensuring availability and visibility of all SKUs as per norms to meet customer demands.
  • Launching new products successfully in the market and planning how to launch new SKUs in the same outlet.

Implementation of category / brand input plans requires:

  • Implementing trade and consumer schemes to drive sales growth.
  • Communicating and reporting monthly and quarterly schemes for products to dealers to keep them informed.
  • Executing branding elements at the appropriate place and time to create a lasting impression.
  • Quality execution of merchandising activities to enhance shelf presence.
  • Evaluating pre/during and post sales feedback to improve customer satisfaction.

Stock control involves:

  • Monitoring and ensuring stock levels at distributor level for all SKUs.
  • Reporting any issues related to customer and dealer stock to prevent delays.
  • Coordinating with ASE/ASM to ensure adequate stock availability.

Competitor Analysis and Feedback requires:

  • Informing about competitive activities on a timely basis and implementing recommendations to counter competitor activities.

Customer Focus involves:

  • Developing and maintaining superior trade relations with key trade members.
  • Reviewing products that sold well in the market compared to others and sharing market feedback and customer feedback with ASM.
  • Educating and training customer groups on selling techniques through live examples.
  • Regularly checking distributors' ROI to optimize sales performance.

Others:

  • Coordinating with Depot, ASM, and Distributor on a day-to-day basis to ensure the right product mix and dispatch of goods to respective towns/distributors.

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