Sales Business Development Manager

22 hours ago

Lucknow, Uttar Pradesh, India beBeeMarketing Full time
Job Description

We are seeking a Sales Manager to lead our sales team and drive commercial delivery.

Key Responsibilities:
  • Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory.
  • Conduct outlet-wise annual volume planning and phasing.
  • Develop and monitor individual sales objectives on monthly, quarterly, and annual basis.
  • Ensure NSV achievement in the territory is as per budget and maintain the right brand mix.
  • Ensure increase in share of business (market share) across segments as per plan NSV.
Grow Market Share
  • Regularly conduct retail outlet audits to study market share movements and track market share.
  • Concentrate on strong tracks for volume growth and weak tracks to build brand image and generate growth.
  • Work with the team to correct market working discipline, daily targets vs. achievement tracking.
  • Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.
People and Organization
  • Develop the team through motivation, counseling, skills development, and product knowledge development.
  • Establish the process of monitoring the performance of individual and team by proper reporting and communication mechanism involving sales reports, cyclical sales meetings, etc., and individual growth plans.
  • Recognize and celebrate team and team member accomplishments.
  • Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity.
Execution & Tracking
  • Responsible for on-time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory.
  • Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering.
  • Prepare reporting on the brand's performance, needs, and forecasts.
  • Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME.
Customer Management & MIS
  • Make regular sales calls to designated on-premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided.
  • Keep the trade informed about pricing, promotion schemes, etc.
  • Responsible for the correct and timely submission of claims and daily and monthly sales report.
  • Keep a track on competitor's activity and bulk competition deals; and report the same to line manager immediately.
Customer Marketing initiatives
  • Maintain organization's standards and guidelines w.r.t. Quality, Distribution, Visibility, Promotion, Price, and Persuasion at the outlet.
  • Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers.
  • Execute marketing plans at the outlets as per guidelines of the state/regional marketing team while working within company policies, resources, and budgets.
Process & Systems
  • Review customers' credit status and collect outstanding as per USL credit policy wherever applicable.
  • Ensure all claims of customers are submitted in a timely manner with required documentation.
  • Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing.
  • Ensure settlements and payments to outlets as per agreed terms.

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