YouTube Channel Growth Manager

2 weeks ago

Noida, Uttar Pradesh, India Testbook Full time

**Role Overview:**

At Testbook, we're seeking an experienced Associate Growth Manager/Growth Manager to oversee the growth and success of our government exam YouTube channels. As a key member of our team, you'll be responsible for developing and executing strategies to increase channel subscribers, views, engagement, and overall channel performance.

**Key Responsibilities:**

  • Develop and execute growth strategies for YouTube channels focused on government exam preparations.
  • Conduct market research and analyze trends to identify growth opportunities and stay ahead of the competition.
  • Create engaging content ideas, video concepts, and thumbnail designs that resonate with the target audience.
  • Collaborate with content creators, video editors, and graphic designers to ensure high-quality and visually appealing videos.
  • Establish deep relationships with educators to enhance content quality and provide valuable insights for exam preparation.
  • Delegate tasks effectively to content creators and coordinate project timelines to ensure the timely delivery of videos.
  • Optimize channel performance by implementing SEO best practices, monitoring analytics, and making data-driven decisions.
  • Plan and execute YouTube advertising campaigns to drive channel growth and increase subscriber base.
  • Monitor and respond to user comments, feedback, and inquiries to foster engagement and build a loyal community.

**Requirements:**

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA in Marketing preferred).
  • Or B.Tech from IIT, NIT, etc with a relevant experience in YouTube.
  • Candidates with prior experience in scaling YouTube channels to 5M Subscribers (Preferred, not mandatory).
  • 1-3 years of experience in digital marketing, growth hacking, or YouTube channel management.
  • Proven track record of successfully growing YouTube channels or online communities.

**What We Offer:**

At Testbook, we're passionate about empowering millions of students to achieve their dreams. If you're a dynamic, results-oriented individual with a passion for growth hacking, education, and building relationships with educators, we'd love to hear from you.

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