Digital Media Optimization Specialist

2 days ago


Noida, Uttar Pradesh, India Republic World Full time

Job Title: Digital Media Optimization Specialist

About the Role:

We are seeking a skilled YouTube SEO Specialist to join our team at Republic World. As a key member of our digital media optimization team, you will be responsible for driving growth and engagement on our YouTube channel.

Key Responsibilities:

Video Optimization:

  • Conduct thorough keyword research to ensure video titles, descriptions, tags, and metadata align with YouTube search and recommendations.
  • Optimize video content to adhere to YouTube's best practices, including thumbnail creation, title crafting, description writing, tag implementation, and captioning.
  • Maintain consistent branding across all videos, utilizing timestamps, custom thumbnails, cards, and playlists as needed.


Audience Growth & Engagement:

  • Develop strategies to boost organic views, subscribers, and engagement (likes, comments, shares) on our YouTube channel.
  • Analyze video performance using YouTube Analytics, Google Analytics, and other relevant tools, providing actionable insights to improve audience retention and watch time.


Analytics & Reporting:

  • Regularly track and analyze channel and video performance metrics, offering data-driven recommendations for future content strategy.
  • Monitor traffic sources and adjust content accordingly to optimize results.


Content Strategy Support:

  • Collaborate with the content team to identify trending topics, keywords, and news events suitable for timely content creation.
  • Provide input on video formats, topics, and lengths based on SEO insights and audience preferences.


Competitive Analysis:

  • Stay up-to-date with competitor channels, identifying best practices and trends in the digital media industry.
  • Perform SWOT analysis on competing channels, suggesting strategies to maintain a competitive edge.


Technical SEO:

  • Ensure optimal channel settings, playlist organization, and video metadata to maximize discoverability.
  • Maintain accurate tagging, categorization, and linking of videos to enhance overall visibility.


Collaboration:

  • Work closely with video production, content creation, and social media teams to implement SEO strategies across all video content.
  • Offer SEO training and insights to content creators and editorial teams to enhance overall content visibility.

Requirements:

Experience:

  • At least 3 years of experience in YouTube SEO, digital marketing, or related fields, with a focus on optimizing video content for a media organization.
  • A proven track record of increasing YouTube channel performance through organic search and engagement optimization.

Skills:

  • Familiarity with YouTube Analytics, Google Analytics, TubeBuddy, VidIQ, or other SEO tools specific to YouTube.
  • In-depth understanding of YouTube's algorithm, ranking factors, and best practices for improving video visibility and engagement.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum



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