Digital Content Strategist
2 weeks ago
About Testbook
The fastest-growing startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 330+ lakh students and 5.5+ crore classes attended on the web, Testbook has positioned itself at the forefront to capture larger markets.
Testbook serves as an ideal incubator for talent, providing opportunities for growth and development. You come, you learn, you conquer. Train under experienced mentors and become an expert in your field.
Job Description for Digital Content Strategist - YouTube Channels
Responsibilities:
- Oversee a team of YouTube Channel Managers & Executives, ensuring the day-to-day operation of all 15+ YouTube channels.
- Develop and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers.
- Manage video content supply from in-house or freelance faculties, including relationship management and internal operations.
- Coordinate promotions and live events on the channels.
- Elevate the overall aesthetic of all channels, adhering to branding guidelines.
- Collaborate with YouTube Executives to schedule video releases in line with editorial vision, workflow issues, and cross-platform promotional campaigns.
- Analyze top-performing content on YouTube and other platforms to advise on channel content needs and generate ideas.
Qualifications:
- MBA or graduation from top-tier colleges.
- Proven experience in brand/YouTube management in consumer internet or e-commerce space.
- Experience in the Education Sector is a plus.
- Minimum 4+ years of experience.
- Track record of customer obsession.
- Ability to think strategically and tactically.
- Collaborative mindset with excellent communication and people skills.
Our salary range for this position is estimated to be between ₹1,500,000 and ₹3,000,000 per annum, based on factors such as location and level of experience.
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