Content Strategist
1 day ago
Company Overview:
Denave is a leading company in the field of marketing and sales, looking for talented professionals to join our team.
Salary:
The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and qualifications.
Job Description:
We are seeking a Content Strategist to develop high-quality content for brand and demand generation campaigns. As a key member of our team, you will be responsible for building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties.
Key Responsibilities:
- Developing digital content strategies across all online platforms
- Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation)
- Supporting and optimizing ABM campaign and lead nurturing processes through email, content, and social channels
- Delivering high-quality content to support marketing projects (launching new releases, executing awareness programs synchronised across various channels, website, email campaign, and sales collaterals)
- Analyzing content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates
- Collaborating with internal teams to ensure content aligns with overall business goals
- Leveraging GenAI tools to generate informative and quality content at scale
- Conducting competitor, industry, and keyword research to propose content ideas and SEO opportunities
- Staying up-to-date with emerging trends in content marketing and adapting strategies as needed
Required Skills and Qualifications:
To succeed in this role, you should have a strong background in content marketing, with excellent writing and communication skills. You should also be able to work independently and collaboratively as part of a team, with a focus on delivering high-quality results.
Benefits:
We offer a competitive salary and benefits package, including opportunities for professional growth and development.
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