Growth Marketing Specialist

3 weeks ago


Noida, Uttar Pradesh, India Testbook Full time
Job Description

Testbook is seeking a skilled Growth Intern to drive the growth of our E-commerce products, specifically the Catalog of SmartBook & Performance Marketing Ops.

Key Responsibilities:

  • Develop and execute growth strategies for SmartBook & Performance Marketing Ops.
  • Manage multiple marketing channels, including internal, influencer, YouTube, Amazon Ads, social media, and performance marketing.
  • Collaborate with the marketing, product, and analytics teams to align growth efforts with overall business objectives.
  • Participate in team meetings and contribute ideas for continuous improvement & growth.
  • Stay updated with the latest tools and techniques in growth marketing.

Requirements:

  • Completed or in Final Year of a Bachelor's degree (Tech background CS/IT/ETC or B-Tech is preferred but not mandatory).
  • Basic marketing knowledge (Funnels, attribution, KPI etc).
  • Understanding of various marketing channels like Retention/Referral/Influencer.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Google Sheets).
  • Must have an understanding of Community Management & be ready to grow a community from scratch.


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