Growth Associate

3 days ago

Noida, Uttar Pradesh, India Testbook Full time
About Testbook:

Testbook is a leading EdTech company that offers innovative solutions for education and skill development. As a Growth Associate, you will play a critical role in driving customer retention and engagement for our Testbook Pass platform.

**Job Description:**

We are seeking a skilled CRM Marketing Specialist to join our marketing team. The ideal candidate will be responsible for managing and optimizing our customer relationship management (CRM) system to enhance customer retention, loyalty, and engagement. This role requires excellent communication, analytical, and strategic thinking skills to develop campaigns and improve the customer experience across multiple touchpoints.

**Key Responsibilities:**
  • Manage the CRM system to plan, execute, and optimize marketing campaigns to increase engagement and retention.
  • Analyze campaign performance to identify growth opportunities and areas for improvement.
  • Identify and explore new features for retention marketing to improve user engagement and enhance campaign effectiveness.
  • Track the performance of CRM campaigns and report insights and recommendations to optimize future initiatives.


**Requirements:**

* Bachelor's degree in a relevant field (Tech background preferred but not mandatory).* Familiarity with CRM platforms (e.g., WebEngage).* Strong analytical skills with the ability to interpret data and optimize campaigns and proficiency in data analysis tools (Excel, Google Sheets).* Excellent communication skills, both written and verbal.* Ability to work collaboratively with multiple teams, including video editors, Graphics, Content, and Category Marketing Teams.* Familiarity with digital marketing tools and channels.

About You:

We are looking for a strategic thinker with excellent communication skills and the ability to execute plans effectively. If you are passionate about marketing and growth, and have a willingness to learn and take on diverse tasks, we encourage you to apply.

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