Growth Marketing Specialist

4 weeks ago


Noida, Uttar Pradesh, India Testbook Full time

About Testbook:

Testbook is a leading EdTech company focused on Engineering and Government Job Exams. We are looking for a talented Growth Intern to join our team and contribute to the growth of our E-commerce products.

Job Description:

We are seeking a highly motivated and analytical individual to own the strategy, GTM, and execution of Next Generation SmartBook's Marketing initiatives. This will involve managing multiple Marketing channels like Internal, Influencer Marketing, YouTube, Amazon Ads, Social Media, and Performance Marketing.

Responsibilities:

  • Develop and execute growth marketing strategies to drive user acquisition and retention.
  • Manage and optimize marketing campaigns across multiple channels.
  • Collaborate with cross-functional teams to align growth efforts with overall business objectives.
  • Stay updated with the latest tools and techniques in growth marketing.
  • Scale Referral Marketing & New Projects by optimizing the AIDA Model framework.
  • Participate actively in execution tasks, from setting up campaigns to testing new features.

Requirements:

  • Completed or in Final Year of a Bachelor's degree (Tech background CS/IT/ETC or B-Tech. is preferred but not mandatory).
  • Basic Marketing knowledge (Funnels, attribution, KPI etc).
  • Understanding of various marketing channels like Retention/Referral/Influencer.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Google Sheets).

What We Offer:

  • Potential for full-time employment based on performance.
  • Opportunity to work with a leading EdTech company.
  • Chance to contribute to the growth of our E-commerce products.


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