Chief Customer Engagement Officer

3 days ago


Mysore, Karnataka, India beBeeCRM Full time ₹ 8,00,000 - ₹ 15,00,000
Key CRM Position

The CRM Manager oversees and optimizes LeadSquared CRM to drive customer engagement, retention, and revenue growth. This role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Main Responsibilities
  • Customer Relationship Management: Configure, manage, and improve LeadSquared CRM functionalities to align with organizational objectives.
  • Data Quality & Integrity: Ensure accurate, updated, de-duplicated, and secure customer and lead data. Implement quality control measures across the CRM.
  • Lead Tracking & Automation: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Team Collaboration: Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
  • User Training & Support: Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • Performance Monitoring: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  • Customer Journey Mapping: Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.
  • Compliance & Security: Ensure CRM operations comply with data privacy regulations and internal security best practices.
Required Qualifications & Skills
  • Bachelor's degree in marketing, business, IT, or a related field.
  • 2-4+ years of experience managing CRMs or sales operations; experience with LeadSquared is highly preferred.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.


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