Digital Marketing Specialist

4 weeks ago

Mumbai, Maharashtra, India Monster Energy Full time
Job Summary:

The Monster Energy Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies to engage with the Indian market and promote the Monster Energy brand.

This role will involve managing the local relationship with the digital agency in India, creating and implementing social media campaigns, and analyzing platform analytics to provide insights to the marketing team.

Key Responsibilities:

  • Develop and implement digital marketing strategies to engage with the Indian market
  • Manage the local relationship with the digital agency in India
  • Create and implement social media campaigns
  • Analyze platform analytics to provide insights to the marketing team
  • Assist with the creation and presentation of social media integration efforts for offline/online marketing campaigns
  • Facilitate interaction with fans and shape brand presence to maintain a consistent Monster Energy brand voice
  • Participate and moderate online conversations pertaining to the brand
  • Forge strong and trusted relationships with key local brand evangelists
  • Utilize social media monitoring tools to analyze and report community feedback and social media data
  • Publish and distribute Monster Energy content relevant to India via social media channels
  • Coordinate and publish translated Monster Energy media content through the Monster Energy website, social media channels, and 3rd party channels
  • Work with local Monster Energy marketing teams, sponsored athletes, musicians, and personalities to gather and deliver behind the scenes information to our online audience
  • Develop, coordinate, and execute innovative promotions internally and with industry partners for use across social media and web channels
  • Stay on the edge of Action and Motorsports developments particularly to Monster Energy endorsed/supported talent
  • Create monthly and quarterly reports pertaining to user experience, page views, activity, traffic, etc. to measure success and share positive stories with the marketing teams
  • Lead social media involvement in relevant emerging trends, applications, and tools

Requirements:

  • Fluency in English, both spoken and written
  • Familiarity with the nuances, differences, and cultural attributes of the India market
  • Bachelor's degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields
  • Knowledge of the major social media networks including their design, technology, functionality, and users
  • Knowledge of current social media trends
  • Comprehensive understanding of how social media impacts brands and how it relates to delivering business objectives
  • Previous management of brand promotions and partnerships preferred
  • Must be focused, self-motivated, results-oriented, and able to handle multiple priorities in a fast-paced, continually changing environment
  • Extremely attentive to detail with the ability to anticipate and adapt to quick change
  • Ability to successfully manage multiple schedules and projects simultaneously
  • A proven ability to take initiative and be proactive
  • Ability to work well and communicate within a team
  • Excellent verbal, written, and presentation skills
  • Ability to think strategically and effectively as well as be able to clearly present new ideas
  • Be a creative thinker
  • Experience with website management software
  • Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook
  • Intermediate graphic design experience: Illustrator, Photoshop, After Effects a plus

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