Brand Strategy Director

4 weeks ago


Chennai, Tamil Nadu, India The ePlane Company Full time

Job Title: Brand Strategy Director

About the Role:

The ePlane Company is seeking a highly skilled Brand Strategy Director to lead the development and execution of comprehensive brand strategies that resonate with our target audience and reflect our company's vision and values.

Key Responsibilities:

  • Develop and implement strategic brand plans to establish our eVTOL company as a leading player in the Urban Air Mobility (UAM) space.
  • Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
  • Lead brand positioning efforts, refine our unique value proposition and differentiators to effectively communicate our brand story.
  • Oversee the development and improvement of brand assets and creative content, ensuring alignment with brand guidelines and messaging.
  • Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape, using findings to optimize brand strategy.
  • Manage relationships with external partners and agencies to support brand initiatives.
  • Monitor and measure the effectiveness of brand campaigns and initiatives, analyzing key metrics and performance indicators to optimize strategies and drive continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related educational background.
  • 5+ years of experience in brand management, marketing, or related roles, preferably within the technology or automotive industry.
  • Creatively-driven and thinks strategically, with the ability to translate brand vision into actionable plans and initiatives.
  • Vital communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
  • Analytical mindset with proficiency in data analysis and interpretation for effective decision-making to achieve short and long-term goals.
  • Passion for innovation and sustainability, with a genuine interest in the future of urban mobility and eVTOL technology.
  • Demonstrated leadership capabilities, with the ability to continually motivate team members in a fast-paced environment to achieve shared goals.

About The ePlane Company:

The ePlane Company is a leading eVTOL company that is revolutionizing the Urban Air Mobility (UAM) space. We are committed to delivering innovative and sustainable solutions that transform the way people move around cities.

What We Offer:

We offer a dynamic and collaborative work environment, with opportunities for professional growth and development. Our team is passionate about innovation and sustainability, and we are committed to making a positive impact on the world.



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