Brand Strategy Director

2 weeks ago


Chennai, Tamil Nadu, India The ePlane Company Full time

Brand Strategy Director

At The ePlane Company, we are seeking a highly skilled Brand Strategy Director to play a pivotal role in shaping our brand presence in the Indian market and beyond. As a key member of our team, you will be responsible for developing and executing comprehensive brand strategies that resonate with our target audience and reflect our company's vision and values.

Key Responsibilities

  • Develop and implement strategic brand plans to establish our eVTOL company as a leading player in the Urban Air Mobility (UAM) space.
  • Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
  • Lead brand positioning efforts, refine our unique value proposition and differentiators to effectively communicate our brand story.
  • Oversee the development and improvement of brand assets and creative content, ensuring alignment with brand guidelines and messaging.
  • Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape, using findings to optimize brand strategy.
  • Manage relationships with external partners and agencies to support brand initiatives.
  • Monitor and measure the effectiveness of brand campaigns and initiatives, analyzing key metrics and performance indicators to optimize strategies and drive continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or related educational background. MBA preferred.
  • 5+ years of experience in brand management, marketing, or related roles, preferably within the technology or automotive industry.
  • Creatively-driven and thinks strategically, with the ability to translate brand vision into actionable plans and initiatives.
  • Vital communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
  • Analytical mindset with proficiency in data analysis and interpretation for effective decision-making to achieve short and long-term goals.
  • Passion for innovation and sustainability, with a genuine interest in the future of urban mobility and eVTOL technology.
  • Demonstrated leadership capabilities, with the ability to continually motivate team members in a fast-paced environment to achieve shared goals.

About The ePlane Company

We are a pioneering eVTOL company dedicated to revolutionizing urban mobility. Our mission is to provide safe, efficient, and sustainable transportation solutions for cities around the world.



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