Commercial Sales Manager
3 weeks ago
As a Commercial Sales Manager with DMG Events, you will be responsible for securing sponsorship and exhibition revenue for our events in India. This role requires a tenacious, driven, solution-finding self-starter with a 'can-do' attitude, who is ambitious and hungry for success. You will be responsible for the execution of B2B sponsorship and exhibition sales campaigns of your assigned event and accounts.
About the Role
The ideal candidate will have excellent interpersonal sales manner, consistently high client contact rates, and 1-3 years' experience in B2B conference sponsorship and exhibition sales. You will be a serial networker and social media savvy, with technical experience in contract management, budget management, and proposal writing. You will also have experience in the use of databases (preferably Salesforce) in both mass and targeted sales campaigns.
Key Responsibilities
• Vendor Analysis - conduct market research to understand the dimensions of the vendor / client relationships in the market relevant to your events, target market segmentation, identification of industry trends, and monitoring competitive event performance.
• Business Development – consult with new and existing clients to identify needs, build demand, and sell show packages (single and group) to the event's target market group.
• Planning – develop sales plans as specified as well as coordinating on-going sales initiatives, including coordination with the conferences and exhibition marketing managers of the sponsorship marketing (online and offline) campaign and relationships with relevant external partners that can help promote the events to vendors.
• Sales Targets – take full ownership of your allocated clients, revenue targets, new business development, and reporting.
• Research – identify and qualify new leads and input the data into our CRM.
• Operational Execution – oversee the administration and fulfillment of each sponsorship package sold in liaison with event operations.
• Collaboration – work closely with production, marketing, and sponsorship teams internally to ensure that you are accurately targeting potential customers and clients.
• Commercial Knowledge – keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of your assigned events for developments and trends in the industry.
• Personal Development – take a deep interest in the sales discipline and industry sectors within the portfolio, showing the ability to learn fast and absorb information.
What We Look for in the Ideal Candidate
• Excellent interpersonal sales manner with consistently high client contact rates.
• 1-3 years' experience in B2B conference sponsorship and exhibition sales.
• Serial networker and social media savvy.
• Technical experience with contract management, budget management, and proposal writing.
• Experience in the use of databases (preferably Salesforce) in both mass and targeted sales campaigns.
• Ability to cross and up-sell opportunities and products.
• Focus on customer needs and seek win-win agreements.
Dmg events is an equal opportunity employer.
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