Strategic Growth and Marketing Director
4 weeks ago
At Buyhatke, we're dedicated to crafting exceptional online experiences across various transactions, including shopping, flight bookings, and crypto transactions. As we continue to grow and expand our product portfolio, we're seeking a visionary Growth and Marketing Head to spearhead our strategic efforts in user acquisition, brand development, and market penetration.
Job Overview:
We're looking for a seasoned professional to lead our growth and marketing initiatives, focusing on creating and executing strategies that accelerate growth, enhance user engagement, and optimize customer experience across global markets. Key responsibilities include:
- Developing and implementing a comprehensive growth strategy that aligns with Buyhatke's vision of becoming a leading shopping assistant platform globally.
- Leading the marketing team to plan and execute innovative campaigns across multiple channels (digital, social media, email, partnerships, etc.) to boost user acquisition and engagement.
- Building and strengthening Buyhatke's brand identity, ensuring consistent messaging and tone across all channels.
- Using data analytics and user insights to drive decision-making and optimize campaigns for better performance.
- Identifying and developing strategic partnerships that can drive user growth, enhance brand visibility, and open new revenue streams.
- Developing and implementing strategies to improve user retention and lifetime value, ensuring a seamless user journey across touchpoints.
- Leading, mentoring, and growing the marketing and growth teams, fostering a high-performance culture.
- Spearheading efforts to penetrate new international markets, tailoring growth strategies to different regions.
Requirements:
We're looking for a candidate with a proven track record (5+ years) in growth and marketing roles, ideally in e-commerce, fintech, or consumer-focused industries. Key requirements include:
- A deep understanding of digital marketing, performance marketing, and brand strategy.
- Strong leadership skills with experience managing cross-functional teams.
- An analytical mindset with a passion for data-driven growth and user engagement.
- Excellent communication skills, both written and verbal.
- Experience working with international markets is a plus.
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