Customer Experience Strategist

5 days ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 16,98,901 - ₹ 23,45,638
Job Description

As a CRM Manager, you will lead the development and implementation of customer-centric marketing strategies across multiple clients. Your role will encompass developing and implementing multi-channel CRM campaigns, leveraging data analytics to refine strategies, and collaborating across various departments to ensure cohesive and effective customer communications.

This position offers a great opportunity for a strategic thinker with a deep understanding of CRM principles and a passion for customer-centric marketing. The ideal candidate will have a proven track record in CRM management, preferably within a marketing agency or similar environment.

The successful candidate will be responsible for overseeing day-to-day client relationships, ensuring satisfaction by addressing bespoke requests, troubleshooting issues, and providing strategic CRM guidance. They will also plan, develop, and implement targeted CRM campaigns aimed at increasing customer engagement, retention, and conversion rates.

The candidate will work closely with clients to ensure CRM campaigns are timely, relevant, and aligned with overall business objectives. They will coordinate efforts to promote new products, drive sales, and enhance customer satisfaction. Additionally, they will segment customer lists to deliver personalised and relevant campaigns to targeted audiences, optimising the customer journey at every touchpoint.

  • Develop and implement a comprehensive customer lifecycle strategy.
  • Utilise data and analytics to measure campaign performance, track key metrics (e.g., click-through rates, conversion rates, engagement), and generate actionable insights to drive continuous improvement in CRM efforts.
  • Prepare regular reports on CRM performance, insights, and recommendations for stakeholders.

The ideal candidate will possess excellent communication and sales skills, as well as proficiency with CRM software and tools such as Klaviyo or similar platforms. They will also be proficient in project management and have the ability to work independently and remotely.

Experience in ecommerce or digital marketing is highly desirable, but not essential. However, a strong analytical mind and experience with market segmentation are crucial for this role.

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