
Senior Customer Relationship Manager
3 days ago
The CRM Manager is responsible for driving customer engagement, retention, and revenue growth by overseeing and optimizing the LeadSquared system. This role acts as a bridge between sales, marketing, and support teams, ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.
Key Responsibilities- CRM Platform Management & Optimization
The CRM Manager will configure, manage, and continuously improve LeadSquared functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.
Data Integrity & CRM HygieneThis role ensures that customer and lead data remains accurate, updated, de-duplicated, and secure. Quality control measures will be implemented across the CRM to maintain data integrity.
- Data Analysis & Reporting
The CRM Manager will monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Actionable insights and reports will be generated for leadership using CRM data.
Required Skills & Qualifications- Bachelor's degree in marketing, business, IT, or related field
- 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is an advantage
- Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is preferred
- Strong analytical and data-driven decision-making ability
- Excellent communication, training, and cross-team collaboration skills
- Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment
This role offers a unique opportunity to develop a comprehensive understanding of customer journeys, behavior tracking, and scoring mechanisms. The CRM Manager will collaborate with cross-functional teams to align CRM campaigns, lead routing, and customer interaction strategies.
OthersThis individual will ensure CRM operations comply with data privacy regulations and internal security best practices.
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